Využitie umelej inteligencie v kultúrnych inštitúciách na Slovensku: Prehľad súčasného stavu a výziev
The Use of Artificial Intelligence in Cultural Institutions in Slovakia: An Overview of the Current Situation and Challenges
Ekonomika a spoločnosť, Volume 27, Number 1/2026
DOI: https://doi.org/10.24040/eas.2026.27.1.02
Odporúčaná forma citácie článku:
Saboslajová, T., Korobaničová, I. & Šebová, M. (2026). Využitie umelej inteligencie v kultúrnych inštitúciách na Slovensku: Prehľad súčasného stavu a výziev. Ekonomika a spoločnosť, 27 (1), 1-17. https://doi.org/10.24040/eas.2026.27.1.02
Recommended form for quotation of the article:
Saboslajová, T., Korobaničová, I. & Šebová, M. (2026). The Use of Artificial Intelligence in Cultural Institutions in Slovakia: An Overview of the Current Situation and Challenges. Journal of Economics and Social Research, 27 (1), 1-17. https://doi.org/10.24040/eas.2026.27.1.02
ABSTRACT
This paper maps artificial intelligence (AI) adoption in Slovak cultural institutions and
explores its perceived relevance for marketing communication, visitor experience, and engaging young audiences (8–25). It draws on an exploratory online survey (closed/open questions) complemented by follow-up email communication. Responses came from 10 Slovak institutions and one foreign gallery; thus, results are indicative, not statistically representative. AI use appears limited and focused on accessible applications (AI-supported advertising, content generation, chatbots, basic analytics). Reported barriers include limited funding, insufficient technical capacity/skills, and ethical or legal concerns, while perceived benefits include better targeting, higher engagement, and improved insight into visitor preferences. Overall, AI may help modernise cultural marketing if implemented responsibly and as a complement to human creativity.
Key words: Artificial intelligence. Cultural institutions. Culture. Digital marketing.