{"id":2391,"date":"2025-06-11T20:34:01","date_gmt":"2025-06-11T20:34:01","guid":{"rendered":"https:\/\/ekonomikaaspolocnost.umb.sk\/?page_id=2391"},"modified":"2025-06-18T15:29:34","modified_gmt":"2025-06-18T15:29:34","slug":"klara-bastyrova-kristian-kalamen-frantisek-pollak","status":"publish","type":"page","link":"https:\/\/ekonomikaaspolocnost.umb.sk\/?page_id=2391","title":{"rendered":"Kl\u00e1ra Ba\u0161t\u00fd\u0159ov\u00e1, Kristi\u00e1n Kalamen, Franti\u0161ek Poll\u00e1k"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>Social Media Strategies for Sustainability and ORM: Insights from the Czech Automotive Sector<\/em><br><em>Strat\u00e9gie soci\u00e1lnych m\u00e9di\u00ed zameran\u00e9 na udr\u017eate\u013enos\u0165 a ORM: Poznatky z \u010desk\u00e9ho automobilov\u00e9ho sektora<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ekonomika a spolo\u010dnos\u0165, Volume 26, Number 1\/2025<br>DOI: <a href=\"https:\/\/ekonomikaaspolocnost.umb.sk\/?page_id=2391\">https:\/\/doi.org\/10.24040\/eas.2025.26.1.5-19<\/a><\/p>\n\n\n\n<div class=\"wp-block-file\"><a id=\"wp-block-file--media-9cb62a9e-7c36-4498-951e-372eee219358\" href=\"https:\/\/ekonomikaaspolocnost.umb.sk\/wp-content\/uploads\/2025\/06\/Paper-94-final-2.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">FULL TEXT ARTICLE<\/a><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Odpor\u00fa\u010dan\u00e1 forma cit\u00e1cie \u010dl\u00e1nku:<\/strong><br>Ba\u0161t\u00fd\u0159ov\u00e1, K., Kalamen, K. &amp; Poll\u00e1k, F. (2025). Strat\u00e9gie soci\u00e1lnych m\u00e9di\u00ed zameran\u00e9 na udr\u017eate\u013enos\u0165 a ORM: Poznatky z \u010desk\u00e9ho automobilov\u00e9ho sektora. Ekonomika a spolo\u010dnos\u0165, 26 (1), 5-19. <a href=\"https:\/\/ekonomikaaspolocnost.umb.sk\/?page_id=2391\">https:\/\/doi.org\/10.24040\/eas.2025.26.1.5-19<\/a><br><br><strong>Recommended form for quotation of the article:<\/strong><br>Ba\u0161t\u00fd\u0159ov\u00e1, K., Kalamen, K. &amp; Poll\u00e1k, F. (2025). <em><em>Social Media Strategies for Sustainability and ORM: Insights from the Czech Automotive Sector<\/em><\/em>. Journal of Economics and Social Research, 26 (1), 5-19. <a href=\"https:\/\/ekonomikaaspolocnost.umb.sk\/?page_id=2391\">https:\/\/doi.org\/10.24040\/eas.2025.26.1.5-19<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>ABSTRACT<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>This study examines the strategies used by leading automotive companies in the Czech Republic &#8211; \u0160koda, Hyundai, Audi, Kia, and BMW to integrate sustainability and green promotion into their online reputation management (ORM). By analyzing social media content from August to October 2023, this research evaluates the proportion of sustainability focused posts, their engagement metrics and alignment with corporate sustainability goals. The study utilizes a mixed-methods approach, including content analysis and quantitative evaluation. Findings indicate Hyundai and BMW as leaders in green promotion, leveraging interactive and visually compelling strategies to enhance engagement and ORM. Conversely, Audi and Kia demonstrate limited engagement with sustainability themes. These findings provide practical insights for leveraging sustainability to improve online reputation, while highlighting the importance of platform specific strategies, particularly on Instagram. Future research could explore broader temporal and geographical contexts to further validate these findings.<\/em>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong>Key words:<\/strong> Sustainability strategies. Automotive industry. Social media marketing. Reputation management.<\/em>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social Media Strategies for Sustainability and ORM: Insights from the Czech Automotive SectorStrat\u00e9gie soci\u00e1lnych m\u00e9di\u00ed zameran\u00e9 na udr\u017eate\u013enos\u0165 a ORM: Poznatky z \u010desk\u00e9ho automobilov\u00e9ho sektora Ekonomika a spolo\u010dnos\u0165, Volume 26, Number 1\/2025DOI: https:\/\/doi.org\/10.24040\/eas.2025.26.1.5-19 Odpor\u00fa\u010dan\u00e1 forma cit\u00e1cie \u010dl\u00e1nku:Ba\u0161t\u00fd\u0159ov\u00e1, K., Kalamen, K. &amp; Poll\u00e1k, F. (2025). Strat\u00e9gie soci\u00e1lnych m\u00e9di\u00ed zameran\u00e9 na udr\u017eate\u013enos\u0165 a ORM: Poznatky z \u010desk\u00e9ho &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/ekonomikaaspolocnost.umb.sk\/?page_id=2391\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Kl\u00e1ra Ba\u0161t\u00fd\u0159ov\u00e1, Kristi\u00e1n Kalamen, Franti\u0161ek Poll\u00e1k&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2391","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/ekonomikaaspolocnost.umb.sk\/index.php?rest_route=\/wp\/v2\/pages\/2391","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekonomikaaspolocnost.umb.sk\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ekonomikaaspolocnost.umb.sk\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ekonomikaaspolocnost.umb.sk\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekonomikaaspolocnost.umb.sk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2391"}],"version-history":[{"count":14,"href":"https:\/\/ekonomikaaspolocnost.umb.sk\/index.php?rest_route=\/wp\/v2\/pages\/2391\/revisions"}],"predecessor-version":[{"id":2503,"href":"https:\/\/ekonomikaaspolocnost.umb.sk\/index.php?rest_route=\/wp\/v2\/pages\/2391\/revisions\/2503"}],"wp:attachment":[{"href":"https:\/\/ekonomikaaspolocnost.umb.sk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}