{"id":2579,"date":"2025-12-29T19:26:22","date_gmt":"2025-12-29T19:26:22","guid":{"rendered":"https:\/\/ekonomikaaspolocnost.umb.sk\/?page_id=2579"},"modified":"2026-01-09T08:02:08","modified_gmt":"2026-01-09T08:02:08","slug":"lucia-bartkova","status":"publish","type":"page","link":"https:\/\/ekonomikaaspolocnost.umb.sk\/?page_id=2579","title":{"rendered":"Lucia Bartkov\u00e1"},"content":{"rendered":"\n

Strat\u00e9gie zodpovednej spotreby gener\u00e1cie Z ako v\u00fdchodisko pre zodpovedn\u00fa produkciu
podnikov
Strategies of Responsible Consumption of Generation Z as a Basis for Responsible
Business Production<\/em><\/p>\n\n\n\n

Ekonomika a spolo\u010dnos\u0165, Volume 26, Number 2\/2025
DOI: https:\/\/doi.org\/10.24040\/eas.2025.26.2.117-139<\/a><\/p>\n\n\n\n

FULL TEXT ARTICLE<\/a><\/div>\n\n\n\n


Odpor\u00fa\u010dan\u00e1 forma cit\u00e1cie \u010dl\u00e1nku:<\/strong>
Bartkov\u00e1, L. (2025). Strat\u00e9gie zodpovednej spotreby gener\u00e1cie Z ako v\u00fdchodisko pre zodpovedn\u00fa produkciu podnikov<\/em>. Ekonomika a spolo\u010dnos\u0165, 26 (2), 117-139. https:\/\/doi.org\/10.24040\/eas.2025.26.2.117-139<\/a><\/p>\n\n\n\n

Recommended form for quotation of the article:<\/strong>
Bartkov\u00e1, L. (2025). Strategies of Responsible Consumption of Generation Z as a Basis for Responsible Business Production<\/em>. Journal of Economics and Social Research, 26 (2), 117-193. https:\/\/doi.org\/10.24040\/eas.2025.26.2.117-139<\/a><\/p>\n\n\n\n

ABSTRACT<\/strong><\/p>\n\n\n\n

The aim of the paper is to analyse the attitudes of Slovak Generation Z consumers towards sustainable consumption, to explore their readiness to adopt more sustainable consumer practices, and, based on these insights, to propose implications for sustainable production, including a framework applicable to Slovak enterprises. Primary quantitative research was conducted on the sample of 357 respondents. The data were analyzed using descriptive statistics, the Chi-square test of independence, and graphical data presentation. The results showed that 57% of respondents are willing to behave sustainably and 71% expect an increase in this willingness in the future. This is reflected in their preferences for specific sustainable behaviour strategies. More than half of young consumers are willing to pay extra for environmentally friendly products. These findings are significant as they show rising openness to sustainable behaviour, suggesting that companies have a strong opportunity to implement sustainable production strategies that align with consumer expectations. Based on the findings, a framework of certifiable sustainable production for Slovak enterprises was proposed.<\/em><\/p>\n\n\n\n

Key words:<\/strong><\/em> Sustainable Consumption and Production. Generation Z.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Strat\u00e9gie zodpovednej spotreby gener\u00e1cie Z ako v\u00fdchodisko pre zodpovedn\u00fa produkciupodnikovStrategies of Responsible Consumption of Generation Z as a Basis for ResponsibleBusiness Production Ekonomika a spolo\u010dnos\u0165, Volume 26, Number 2\/2025DOI: https:\/\/doi.org\/10.24040\/eas.2025.26.2.117-139 Odpor\u00fa\u010dan\u00e1 forma cit\u00e1cie \u010dl\u00e1nku:Bartkov\u00e1, L. (2025). Strat\u00e9gie zodpovednej spotreby gener\u00e1cie Z ako v\u00fdchodisko pre zodpovedn\u00fa produkciu podnikov. Ekonomika a spolo\u010dnos\u0165, 26 (2), 117-139. https:\/\/doi.org\/10.24040\/eas.2025.26.2.117-139 Recommended … <\/p>\n

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