{"id":2730,"date":"2026-05-26T15:23:12","date_gmt":"2026-05-26T15:23:12","guid":{"rendered":"https:\/\/ekonomikaaspolocnost.umb.sk\/?page_id=2730"},"modified":"2026-05-29T08:44:46","modified_gmt":"2026-05-29T08:44:46","slug":"timea-saboslajova-iveta-korobanicova-miriam-sebova","status":"publish","type":"page","link":"https:\/\/ekonomikaaspolocnost.umb.sk\/?page_id=2730","title":{"rendered":"T\u00edmea\u00a0Saboslajov\u00e1,\u00a0Iveta\u00a0Korobani\u010dov\u00e1,\u00a0Miriam \u0160ebov\u00e1"},"content":{"rendered":"\n

Vyu\u017eitie umelej inteligencie v kult\u00farnych in\u0161tit\u00faci\u00e1ch na Slovensku: Preh\u013ead s\u00fa\u010dasn\u00e9ho stavu a v\u00fdziev  
The Use of Artificial Intelligence in Cultural Institutions in Slovakia: An Overview of the Current Situation and Challenges <\/em><\/p>\n\n\n\n

Ekonomika a spolo\u010dnos\u0165, Volume 27, Number 1\/2026
DOI: https:\/\/doi.org\/10.24040\/eas.2026.27.1.02<\/a><\/p>\n\n\n\n

FULL TEXT ARTICLE
<\/strong><\/a><\/div>\n\n\n\n

Odpor\u00fa\u010dan\u00e1 forma cit\u00e1cie \u010dl\u00e1nku:<\/strong>
Saboslajov\u00e1, T., Korobani\u010dov\u00e1, I. & \u0160ebov\u00e1, M. (2026). Vyu\u017eitie umelej inteligencie v kult\u00farnych in\u0161tit\u00faci\u00e1ch na Slovensku: Preh\u013ead s\u00fa\u010dasn\u00e9ho stavu a v\u00fdziev.<\/em> Ekonomika a spolo\u010dnos\u0165, 27 (1), 1-17. https:\/\/doi.org\/10.24040\/eas.2026.27.1.02<\/a><\/p>\n\n\n\n

Recommended form for quotation of the article:<\/strong>
Saboslajov\u00e1, T., Korobani\u010dov\u00e1, I. & \u0160ebov\u00e1, M. (2026). The Use of Artificial Intelligence in Cultural Institutions in Slovakia: An Overview of the Current Situation and Challenges.<\/em> Journal of Economics and Social Research, 27 (1), 1-17. https:\/\/doi.org\/10.24040\/eas.2026.27.1.02<\/a><\/p>\n\n\n\n

ABSTRACT<\/strong><\/p>\n\n\n\n

This paper maps artificial intelligence (AI) adoption in Slovak cultural institutions and
explores its perceived relevance for marketing communication, visitor experience, and engaging young audiences (8\u201325). It draws on an exploratory online survey (closed\/open questions) complemented by follow-up email communication. Responses came from 10 Slovak institutions and one foreign gallery; thus, results are indicative, not statistically representative. AI use appears limited and focused on accessible applications (AI-supported advertising, content generation, chatbots, basic analytics). Reported barriers include limited funding, insufficient technical capacity\/skills, and ethical or legal concerns, while perceived benefits include better targeting, higher engagement, and improved insight into visitor preferences. Overall, AI may help modernise cultural marketing if implemented responsibly and as a complement to human creativity.<\/em><\/p>\n\n\n\n

Key words:<\/strong> Artificial intelligence. Cultural institutions. Culture. Digital marketing.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Vyu\u017eitie umelej inteligencie v kult\u00farnych in\u0161tit\u00faci\u00e1ch na Slovensku: Preh\u013ead s\u00fa\u010dasn\u00e9ho stavu a v\u00fdziev  The Use of Artificial Intelligence in Cultural Institutions in Slovakia: An Overview of the Current Situation and Challenges  Ekonomika a spolo\u010dnos\u0165, Volume 27, Number 1\/2026DOI: https:\/\/doi.org\/10.24040\/eas.2026.27.1.02 Odpor\u00fa\u010dan\u00e1 forma cit\u00e1cie \u010dl\u00e1nku:Saboslajov\u00e1, T., Korobani\u010dov\u00e1, I. & \u0160ebov\u00e1, M. (2026). Vyu\u017eitie umelej inteligencie v kult\u00farnych in\u0161tit\u00faci\u00e1ch na Slovensku: Preh\u013ead s\u00fa\u010dasn\u00e9ho stavu a v\u00fdziev. Ekonomika a spolo\u010dnos\u0165, … <\/p>\n

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