{"id":432,"date":"2021-01-14T19:44:16","date_gmt":"2021-01-14T19:44:16","guid":{"rendered":"http:\/\/www.ekonomikaaspolocnost.umb.sk\/?page_id=432"},"modified":"2021-02-01T18:51:52","modified_gmt":"2021-02-01T18:51:52","slug":"jaroslav-dado-piotr-hadrian","status":"publish","type":"page","link":"https:\/\/ekonomikaaspolocnost.umb.sk\/?page_id=432","title":{"rendered":"Jaroslav \u010ea\u010fo, Piotr Hadrian"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>A Process Approach to a Marketing Audit<br>Procesn\u00fd pr\u00edstup k marketingov\u00e9mu auditu<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ekonomika a spolo\u010dnos\u0165, Volume 21, Number 2\/2020<br>DOI: <a href=\"https:\/\/doi.org\/10.24040\/eas.2020.21.2.5-19\">https:\/\/doi.org\/10.24040\/eas.2020.21.2.5-19<\/a><\/p>\n\n\n\n<div class=\"wp-block-file\"><a href=\"https:\/\/ekonomikaaspolocnost.umb.sk\/wp-content\/uploads\/2021\/02\/zlom-EaS-2_2020-5-19.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">FULL TEXT ARTICLE<\/a><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><strong>Odpor\u00fa\u010dan\u00e1 forma cit\u00e1cie \u010dl\u00e1nku:<\/strong><\/strong><br>\u010ea\u010fo, J.,  &amp; Hadrian, P. (2020).  Procesn\u00fd pr\u00edstup k marketingov\u00e9mu auditu. <em>Ekonomika a spolo\u010dnos\u0165<\/em>, 21 (2), 5-19. doi: <a href=\"https:\/\/doi.org\/10.24040\/eas.2020.21.2.5-19\">https:\/\/doi.org\/10.24040\/eas.2020.21.2.5-19<\/a><br><br><strong><strong>Recommended form for quotation of the article<\/strong><\/strong>:<br>\u010ea\u010fo, J.,  &amp; Hadrian, P. (2020). A Process Approach to a Marketing Audit. <em>Journal of Economics and Social Research<\/em>, 21 (2), 5-19. doi: <a href=\"https:\/\/doi.org\/10.24040\/eas.2020.21.2.5-19\">https:\/\/doi.org\/10.24040\/eas.2020.21.2.5-19<\/a><br><br><strong>ABSTRACT<\/strong><br><em>This paper examines the problem of a marketing audit. The goal of the article is a scientific reflection on the model presentation of a marketing audit. Review of the marketing literature on a marketing audit presents various conceptual, structural or process models in a historical perspective. Yet, these proposals did not play a role significant enough to make auditing a widely used marketing control tool. That is why, authors presents an outline of the proprietary marketing audit model (in a process approach), which can stimulate its popularization in marketing management practice. <\/em><br><br><strong><em>Key words: <\/em><\/strong><em>Marketing control. Marketing strategic control. Marketing audit. Marketing audit model.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Process Approach to a Marketing AuditProcesn\u00fd pr\u00edstup k marketingov\u00e9mu auditu Ekonomika a spolo\u010dnos\u0165, Volume 21, Number 2\/2020DOI: https:\/\/doi.org\/10.24040\/eas.2020.21.2.5-19 Odpor\u00fa\u010dan\u00e1 forma cit\u00e1cie \u010dl\u00e1nku:\u010ea\u010fo, J., &amp; Hadrian, P. (2020). Procesn\u00fd pr\u00edstup k marketingov\u00e9mu auditu. Ekonomika a spolo\u010dnos\u0165, 21 (2), 5-19. doi: https:\/\/doi.org\/10.24040\/eas.2020.21.2.5-19 Recommended form for quotation of the article:\u010ea\u010fo, J., &amp; Hadrian, P. (2020). A Process &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/ekonomikaaspolocnost.umb.sk\/?page_id=432\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Jaroslav \u010ea\u010fo, Piotr Hadrian&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-432","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/ekonomikaaspolocnost.umb.sk\/index.php?rest_route=\/wp\/v2\/pages\/432","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekonomikaaspolocnost.umb.sk\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ekonomikaaspolocnost.umb.sk\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ekonomikaaspolocnost.umb.sk\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekonomikaaspolocnost.umb.sk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=432"}],"version-history":[{"count":7,"href":"https:\/\/ekonomikaaspolocnost.umb.sk\/index.php?rest_route=\/wp\/v2\/pages\/432\/revisions"}],"predecessor-version":[{"id":535,"href":"https:\/\/ekonomikaaspolocnost.umb.sk\/index.php?rest_route=\/wp\/v2\/pages\/432\/revisions\/535"}],"wp:attachment":[{"href":"https:\/\/ekonomikaaspolocnost.umb.sk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=432"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}